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Journal of Management Research and Analysis


Diagnosis of entrepreneurial competency of selected retailers in Chennai


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Author Details : S Palaniappan*, Kavitha Shanmugam

Volume : 5, Issue : 4, Year : 2018

Article Page : 436-441


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Abstract

Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives. Retailers in general and small retailers, in particular, has to possess entrepreneurial competencies in order to survive and succeed in this turbulent environment. This paper is an attempt to diagnose the entrepreneurial competency of Provision store and Supermarket retailers in Chennai. The researcher collected data from 103 retailers and analyzed their level of entrepreneurial competency and its association with their demographic profile. The study reveals that retailers are not possessing a great deal of entrepreneurial competency. And the demographic profile of the respondents significantly impacts their entrepreneurial competencies.

Keywords: Entrepreneurial competency, Retailer, Provision stores, Supermarkets, Small business retailing.


Doi : 10.18231/2394-2770.2018.0071

How to cite : Palaniappan S, Shanmugam K, Diagnosis of entrepreneurial competency of selected retailers in Chennai. J Manag Res Anal 2018;5(4):436-441

Copyright © 2018 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License (creativecommons.org)