Cookies Policy

Cookies Policy

Innovative use cookies and other technologies to collection of information on the website. Collection of such information helps Innovative to browsing of the content, it enables us to improve the website, to promote trust and safety and to monitor the web page flow of the website.

If you disable or decline cookies, you may not be able to access some parts of the website, and some features may not function properly or be available to you. If you choose to accept our cookies, you can also delete such cookies later from your computer. If you delete the cookies, any settings and preferences controlled by those cookies will be deleted and will need to be re-created when you visit the website subsequently.

Innovative may track certain information regarding your use of the website through the use of JavaScript code etc. by using our website, you are agreeing to the provision set out in this Cookie Policy.

About cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then send back to the originating website on each subsequent visit, or to another website that recognises those cookies. You can find more about cookies at:

Information use of the website

When user visit innovative website for information purpose, i.e. without registering for any of our provided services listed under and without providing us with personal data in any other form, Innovative may automatically collect additional information about you which will contain personal data only in limited cases and which is automatically recognised by our server, such as:

  1. your type of device,
  2. date and time of visit,
  3. content of your request,
  4. visitor IP address,
  5. information on your browser version,
  6. screen resolution
  7. Information on language settings and operating system etc.


Innovative use such information only to assist us in providing an effective services, our website to need of your device or to permit you to log in to our website, and to collect broad demographic information for anonymised, aggregated use.

If you are identified by IP or equivalent method as belonging to a customer organisation such as university or a company then we will also collect the identity of that organisation and use it to crate usage reports which show the organization how much of the content we publish is being read by their students members or employees. This information does not contain anything related to a personal login unless you are a nominated administrator for that organisation or your organisation specifically requires it as a part of a usage-based access.


Cookies processing activity


We publish scholarly journal, books and e-resources as open access and its material is freely available; the following summary offers a quick overview of the data processing activities that are undertaken on our website.


Registration for our services


We provide access to subscription content in variety of mechanisms such as IP site licenses, login via third party, or by personal account with us, a personal account is required to purchases books and journals directly from us, or to receive personal services like newsletter and alerts. If you need to create a personal login with us then we will store and process the following:


  • Information (such as your name, user name and email address is provided at time of registration.
  • Information in connection with an account sign-in-facility
  • Communications send by you (e.g. via e-mail or website communication forms)


We will process the personal data you provided to:


  • Manage manuscript submissions;
  • Communicate with you;
  • Subscription of services,
  • Services and information offered via our website or which you request;
  • Provide access to other Innovative content if you request;
  • Request to recommend an Innovative books journal to your library;
  • Identify you at sign-in;
  • Registration at our web shop


You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website. You can inform us about your objection by contacting us at:


Further information about the processing of your personal data in the provider course of operation is provided by its privacy policy. Moreover, you will be provided with further information with regard to rights and settings concerning privacy. You can access the provider privacy policy by following the links:


Cookies Performance

Cookies Performance collect information about how you use our website, for example which pages you visit and if you experience any errors. These Cookies don’t collect any information that could identify you. All information collected is anonymous. We may use these Cookies to help us understand how you use the website and assess how well the website performs and how we could improve it for you. Our Cookies policy to discover which parts of the website interest you and measure how effective our advertising is.

  • Google __utmt – Used to throttle request rate.
  • Google __utmb – Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
  • Google __utmc – Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
  • Google __utmz – Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
  • Google __utmv – Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
  • HotJar _hjIncludedInSample – This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.`
  • HotJar _hjShownFeedbackMessage – This cookie is set when a visitor minimizes or completes Incoming Feedback.
  • Google __utma – Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
  • HotJar hjClosedSurveyInvites – This cookie is set once a visitor interacts with a Survey invitation modal pop-up. It is used to ensure that the same invite does not re-appear if it has already been shown.

Contact us

Please submit any question, concerns or comments you have about this privacy policy or any requests concerning your personal data by email:, will be processed to handle your request and will be erased when your request is completed. We will restrict the processing of the respective information in accordance with statutory requirement.


Policy amendments

We reserve the right to change this policy from time to time by updating our website respectively. Visit the website and check our latest updates.


This policy was updated on 24/05/2021.


Total No of Journals


Published Papers


Manuscript Submission


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